Make your software developers observe your sales demos.
If you don’t, your missing a huge opportunity.
You may even be building the wrong product.
Developers need to understand how the sales team is selling your product:
1. The parts they highlight.
2. The parts they avoid.
3. The questions the customer asks.
If they can’t attend the meetings, record the sales demos and play them back later for the team.
All of this translates to a better developer understanding of how and if your product is meeting customer needs.
It often leads to lightbulb moments for the development team.
It may also help the development team educate your sales team on better ways of doing things.
It’s just another way to create collaboration between your teams.